This assessment called for the use of critical reflection and research in the ideation and developmental process of design, to create a Reimagined Prototype that evolves a past or present garment, outfit or look for a new context. 

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As part of a Work-Integrated Learning (WIL) group project to design an activewear range for children, my responsibility was to use Adobe Illustrator to create a collection of designs that aligned with a designated mood board.

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A fully planned and styled Hollywood Glamour themed shoot, created in collaboration with creatives from various disciplines.

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An editorial-style article, as part of a Fashion Media Communication project to create a magazine themed folio, with the theme ‘Western Revival’

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A visual proposal leveraging key consumer insights to propose enterprise solutions. Combining brand specific secondary research and relevant primary insights and analysis, to demonstrate critical and innovative thinking in the creation of a defined target consumer profile and enterprise solutions across product, marketing and retail functions.

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A digital marketing audit of a fashion brand.

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A visual analysis that involved collating data and utilisng research skills to explore a chosen market segment and create a subsequent consumer profile.

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A digital  photographic visual essay critically analysing and deconstructing a fashion runway.

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A visual inquiry examining relevant insights for a selected fashion brand and its identified broad consumer groups.

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A digital application utilising creative software (Adobe Suite) to create a digital trend board outlining a current or future fashion trend, to be used as inspiration for fashion range development.

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This project involved the use of different commercial (MS Excel) and creative software (Adobe Suite) applications for fashion enterprise, to first undergo a data analysis and then produce a range plan.

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A creative representation and mood board dipiction.

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Using creative software, (Adobe Illustrator), create a CAD from an owned garment.

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The task involved the creation of a folio incorporating visual and written components: a written and visual fashion product range, including 1 spec pack (6 sheets)  and 1 cost sheet for a selected fashion/apparel brand.

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As part of my final VCE Media SAT, I completed a photography project.

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